Creation of a vision ecosystem and development strategy to transform and future-proof Mare Island, a historic naval shipyard, into an attractive destination for residents, workers & visitors.
Concept development alongside granular pricing and proposition insights for an up-scale residential development in the city’s north-west.
Presenting the latest trends, innovations and concepts for work based mixed-use environments, alongside in depth trade-off modelling with potential employees and CEO’s, for a new 100 acre office led mixed-use town centre.
Developing innovative Leisure & Entertainment concepts based on ‘deep dive’ evidence of consumer habits, needs, desires and loyalties to future proof a regional shopping centre portfolio.
In-depth ‘Usage & Attitude’ consumer research for a portfolio of 18 regional and super-regional malls, covering 6 international markets and involving 10 new destination leisure attractions, with particular attention to comparable cross border benchmarking. Conducted in 2014 and 2017/18.
Developing a brand and proposition strategy, across products, services and values, grounded in advanced consumer insights, for a leading global developer entering the Build-To-Rent market in the UK.