Developing a brand and proposition strategy, across products, services and values, grounded in advanced consumer insights, for a leading global developer entering the Build-To-Rent market in the UK.
Residential, office and leisure & entertainment analytics, including a B2B and B2C ‘co-creation’ study for a prime lakeside location.
Two phases of consumer analytics and insights covering masterplan, design, pricing, amenities, buying behaviour for a new masterplanned community in Sharjah. Phase 1: 2014 & Phase 2: 2017.
Location, price and amenity analytics for a master-planned community of 2,000+ acres set in the beautiful Texan Hill Country of Greater Austin.
Consumer analytics and insights into motivations, amenities and pricing when selecting a new home and day-out destination, for a new mixed-use location in Wembley.
Validating consumer & tenant research for the London Designer Outlet, including on-going benchmarking and tracking.