Concept development alongside granular pricing and proposition insights for an up-scale residential development in the city’s north-west.
Developing a brand and proposition strategy, across products, services and values, grounded in advanced consumer insights, for a leading global developer entering the Build-To-Rent market in the UK.
Conducting residential feasibility research to revitalize and re-purpose a premium golf resort into a masterplanned community.
Divisional positioning and brand equity strategy to further ‘Masterplanned Community’ developments throughout the MENA region for a major regional developer.