A strategic vision to revitalise and future-proof Bluewater, one of the UK’s leading shopping centres, into a mixed-use destination of experiences fit for 2035 and beyond.
Developing innovative Leisure & Entertainment concepts based on ‘deep dive’ evidence of consumer habits, needs, desires and loyalties to future proof a regional shopping centre portfolio.
In-depth ‘Usage & Attitude’ consumer research for a portfolio of 18 regional and super-regional malls, covering 6 international markets and involving 10 new destination leisure attractions, with particular attention to comparable cross border benchmarking. Conducted in 2014 and 2017/18.
Developing a vision to shape the growth and leverage the emerging opportunities of and for the town of Slough.
Vision and overarching experiential strategy for placemaking, shopping and entertainment for Dubai’s newest city district.
The delivery of concepts to stimulate the future of Meadowhall shopping centre, including its masterplan and brand proposition, alongside metrics, insights and recommendations into consumer loyalty and attachment.