Forensic analysis, inspired ideation and consumer research to develop a strategically differentiated vision and value proposition for a well known and exciting brand entering the UK Build-to-Rent market, with subsequent validation.
Concept development alongside granular pricing and proposition insights for an up-scale residential development in the city’s north-west.
Developing a brand and proposition strategy, across products, services and values, grounded in advanced consumer insights, for a leading global developer entering the Build-To-Rent market in the UK.
Residential, office and leisure & entertainment analytics, including a B2B and B2C ‘co-creation’ study for a prime lakeside location.
Two phases of consumer analytics and insights covering masterplan, design, pricing, amenities, buying behaviour for a new masterplanned community in Sharjah. Phase 1: 2014 & Phase 2: 2017.
Location, price and amenity analytics for a master-planned community of 2,000+ acres set in the beautiful Texan Hill Country of Greater Austin.