Forensic analysis, inspired ideation and consumer research to develop a strategically differentiated vision and value proposition for a well known and exciting brand entering the UK Build-to-Rent market, with subsequent validation.
Developing a brand and proposition strategy, across products, services and values, grounded in advanced consumer insights, for a leading global developer entering the Build-To-Rent market in the UK.
Location, price and amenity analytics for a master-planned community of 2,000+ acres set in the beautiful Texan Hill Country of Greater Austin.
Supported the bid of a national build-to-rent developer for the Queen Elizabeth Olympic Park project by providing consumer analytics and insights into both the perceptions of existing, as well as the motivations and priorities for new, living environments.
Consumer analytics and insights into motivations, amenities and pricing when selecting a new home and day-out destination, for a new mixed-use location in Wembley.
Residential research, price modelling and benchmarking for a new community in Barking for the largest ‘rented property’ landlord in the UK.