Developing innovative Leisure & Entertainment concepts based on ‘deep dive’ evidence of consumer habits, needs, desires and loyalties to future proof a regional shopping centre portfolio.
Delivering a range of innovations, concepts and tangible ideas for the development of Saadiyat Grove (the Louvre, Guggenheim and National Museum triangle).
In-depth ‘Usage & Attitude’ consumer research for a portfolio of 18 regional and super-regional malls, covering 6 international markets and involving 10 new destination leisure attractions, with particular attention to comparable cross border benchmarking. Conducted in 2014 and 2017/18.
Two phases of consumer analytics and insights covering masterplan, design, pricing, amenities, buying behaviour for a new masterplanned community in Sharjah. Phase 1: 2014 & Phase 2: 2017.
Vision and overarching experiential strategy for placemaking, shopping and entertainment for Dubai’s newest city district.
Divisional positioning and brand equity strategy to further ‘Masterplanned Community’ developments throughout the MENA region for a major regional developer.