Trade-off analytics and price modelling for a waterfront, premium mixed-use development of 2000+ upscale apartments.
Lead Attraction & Innovation consultant for the largest flagship mall in Riyadh (equivalent to the Dubai Mall), involving a multi-skilled team of over 50.
Multi-faceted consumer analytics to understand the role of malls in consumers’ lives, assess the existing proposition and test developed concepts with a specific focus on leisure environments and various department store brands and offerings.
Re-positioning strategy for the Mall of the Emirates (in the wake of the opening of the Mall of Dubai), with special emphasis on the F&B and attraction offer.
Vision to create a critical ‘mass and mix’ of attractions and benefits to make the redeveloped Ibn Battuta Mall a convenient town centre for most and an engaging destination for many.