Industry Insight

Building Up Rental Value 2023

Converting renter priorities into value driven BTR propositions


Our inaugural build-to-rent (BTR) Deep Dive concentrates on expanding
the industry’s definition of ‘value’, from an investor, operator and,
most importantly, consumer perspective.

To achieve this, we spoke directly to a very targeted group of the renters, considered to be prime BTR consumers. Once chosen, we utilised decision science-based methodologies to examine individual perceptions about willingness-to-pay, including the real-time trade-offs across 19 drivers of value.

Download your copy to uncover insights on:

  • How consumers trade-off 19 value drivers within a home and/or community
  • Drawing in underleveraged BTR segments such as families and empty nesters
  • Amenity & service differentiators that prospective renters truly value
  • Ideal lease and deposit lengths, focusing on what will make customers stay for longer



Talk to us to discover even more insights…

This Deep Dive barely scratches the surface of the intelligence we gathered from this, and many more BTR studies.

We would love the opportunity to speak to you about combining these findings alongside our proprietary system, Yield·Lab™ , to make the most of your BTR assets & communities by fine-tuning price, place and brand.

The Red Hat