We deliver managerial pricing evidence to help you determine which bundles of goods, amenities, services, and/or brand values strike the right balance between customer appeal and extracting the optimal premium for your proposition.
Our price modelling approach combines crunchy analytics with Nobel prize winning behavioural economics. This moves way beyond simple ‘tick-box’ methodologies by using advanced software and analytical processes to get under the skin of customers’ priorities, choices, and trade-offs, where they are subject to real-life situations and pressures.
From this, we deliver actionable insights that allow you to reach the sweet spot between price and proposition to your target customers. This process is completely adaptable to assess a range of price, product, service and amenity offerings that apply to you.