Divisional positioning and brand equity strategy to further ‘Masterplanned Community’ developments throughout the MENA region for a major regional developer.
Vision for the regeneration of the Westgate Centre (a local eyesore); orchestrating workshops for key tenants and influential council officers / politicians.
Lead Attraction & Innovation consultant for the largest flagship mall in Riyadh (equivalent to the Dubai Mall), involving a multi-skilled team of over 50.
Re-positioning strategy for the Mall of the Emirates (in the wake of the opening of the Mall of Dubai), with special emphasis on the F&B and attraction offer.
Vision and conceptual masterplan to create a new town centre in the ‘challenging’ south-side of town.
Created, from scratch, a multi-dimensional town vision that will shape the urban development and built environment of the town of Billund for decades to come. The concept is now known as ‘Capital of Children’.