Trade-off analytics and price modelling for a waterfront, premium mixed-use development of 2000+ upscale apartments.
Vision and conceptual masterplan to create a new town centre in the ‘challenging’ south-side of town.
Multi-layered consumer research and development analytics to guide a new town centre masterplan in the ‘challenging’ south-side of town.
The delivery of three interactive analytical models to determine consumers real world choices and priorities in selecting a place to live, via a series of trade-off scenarios. This included location, unit composition, design, outdoor space access, parking, and price, etc.
A comprehensive vision to turn one of the least loved parts of the city into one of the most colourful and dynamic townscapes for Londoners to live, work, shop and play.
Residential research and pricing for upscale apartments adjacent to a redeveloped mall, anchored by Neiman Marcus and Nordstrom.