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Re-positioning strategy for the Mall of the Emirates (in the wake of the opening of the Mall of Dubai), with special emphasis on the F&B and attraction offer.
Consumer research to validate new BID initiatives.
Vision and conceptual masterplan to create a new town centre in the ‘challenging’ south-side of town.
Multi-layered consumer research and development analytics to guide a new town centre masterplan in the ‘challenging’ south-side of town.
Consumer and tenant mix/ econometric analytics to assess and support the redevelopment decision of County Mall.
Created, from scratch, a multi-dimensional town vision that will shape the urban development and built environment of the town of Billund for decades to come. The concept is now known as ‘Capital of Children’.