Developing innovative Leisure & Entertainment concepts based on ‘deep dive’ evidence of consumer habits, needs, desires and loyalties to future proof a regional shopping centre portfolio.
Developing the vision for L&E and reviving ‘historic markets’, alongside a number of industry experts, to augment a bid proposal for an international developer.
Supporting the vision development and conducting B2B research for re-purposing the 2015 World Expo site into a globally recognized Innovation District.
Delivering a range of innovations, concepts and tangible ideas for the development of Saadiyat Grove (the Louvre, Guggenheim and National Museum triangle).
In-depth ‘Usage & Attitude’ consumer research for a portfolio of 18 regional and super-regional malls, covering 6 international markets and involving 10 new destination leisure attractions, with particular attention to comparable cross border benchmarking. Conducted in 2014 and 2017/18.
Developing a brand and proposition strategy, across products, services and values, grounded in advanced consumer insights, for a leading global developer entering the Build-To-Rent market in the UK.