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"> Read an insightful piece by Conny Kalcher for Cornell University 'Engaging Consumers: Building the LEGO Brand and Culture One Brick at a Time' • MindFolio

Building the LEGO Brand and Culture One Brick at a Time

by Conny Kalcher for Cornell University

April 2012

Read the post here: https://core.ac.uk/download/pdf/145015497.pdf


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Further reading

The Red Hat